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Website promotion

Website Promotion Guide

Once you have a website, you need to promote it.

Check your web page design

Your website should include interesting and useful content. Use meta tags, titles and headings. Keywords are important, so think about which words you will use on each page. Your code should be HTML compliant – you can check this at: http://validator.w3.org/

Submit your website to major directories and search engines

Google is currently the most popular search engine. Google uses a complex algorithm to determine the ‘PageRank’ or importance of a web page. For this reason, you should consider submitting your website address (URL) to each of the following search engines and directories:

Google

Yahoo!

The Open Directory Project (ODP / DMOZ)

It can take some weeks before your website is ‘found’ by Google or Yahoo!, or accepted/rejected by ODP.

Web Analytics

Google Analytics is a free tool that allow you to analyse the ‘traffic’ to your website. You can learn more about what you can meansure using Google Analytics here.

Online Advertising

If you have some money to spare, you could use Google AdWords to create an advert which is shown when relevant keywords are searched.

Other options include Facebook.

Email Marketing

Email marketing is the advertisement of a product, service or brand through electronic mail. It is popular as it can be much cheaper than traditional mail marketing, and can reach a wide audience in a short period of time. If it is abused, it can be regarded as spam (emails that are sent to a large number of people with little discretion). Always include an option for people to easily leave the distribution list.

Email Signatures

Whenever you send an email, a few lines of text can be added automatically to the email. These can include contact details and a tag line, advertising your product, service or brand.

Blogging

You can promote your website by writing a short article or blog which can often include a link to your website. Your article should be useful, informative and relevant.

I hope that these ideas help to improve the presence of your website on the Internet. If you need any further help or advice, you can contact Jane Walker – telephone 0777 169 1194.

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Website health check

Website Health Check

With regard to your website, how many of these suggested good practices can you tick …

  • Is your website organised into 5-8 main pages?
  • Have you tried not to rely heavily on images, with little accompanying text, which could cause problems for search engines such as Google?
  • Have you tried to avoid large images which are slow to load?
  • Have you avoided using frames, which can be difficult for search engines to follow?
  • If your website uses dynamically generated webpages which are created ‘on the fly’ such as Forums and Online stores, and can cause problems for search engines, have you considered using the ‘robots’ file to control which pages search engines visit?
  • Do you have a memorable URL (web address)?
  • If you have an intro page that uses Flash or Shockwave files, do you offer a non-flash version for older systems to access? Have you considered if your welcome page is needed?
  • Is your website written in valid HTML code? You can check this at: http://validator.w3.org/
  • Have you checked that you have meaningful page titles for each page? (the title is what appears at the top of your web browser)
  • Have you reviewed the navigation structure of your website and checked for any stray webpages that are hard to navigate to?
  • Have you considered having a sitemap on your home page?
  • Where possible, have you used filenames and directory names that are keywords?
  • Do you need to research new keywords?
  • Does your website use meta tags containing concise and precise information?
  • If you need any further help or advice, you can contact Jane Walker – telephone 0777 169 1194.
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Designing your own website

Designing your own website

Choosing a domain name

A domain name is the web address of your website .

It is beneficial to choose a domain name that is the same name as your business or gives people an idea of what you sell.

Which web hosting company to use?

Web hosting companies charge from £0 to over £30 per month depending on how much space you require, security levels, if you require database support, and many other things.

Designing your website

To begin with, you should plan out your website on paper, to determine the layout of the website and how all pages will link together.

Start with the homepage and then work your way through the website.

Customers should be able to get a feel for the website layout and content by looking at the home page.

You should create a contact page that is clearly linked from all pages, the home page in particular.

You should also create a page that details the background and nature of your company.

See our website health check blog for more on this.

Submitting your website to search engines

You can submit your site to Google using this link: http://www.google.co.uk/addurl/

See our blog on promoting your website for more on this.

Updating your website

If the information on your website stays the same then customers will not have much reason to return again. Furthermore, search engines take more notice of websites that are regularly updated.

Other considerations

Do you require an email address that matches your domain name?

How will you backup your data?

Will you be using Google Analytics to monitor traffic to your website?

 

Good luck. If you need any further help or advice, you can contact Jane Walkertelephone 0777 169 1194.