10 SEO tips for getting your website noticed
General tips about how your website looks:
·
Make
sure that your navigation buttons such as 'Contact us' can be seen without
scrolling – try looking at your website on different computers.
·
Display
your telephone number or call to action prominently on your main landing/home
page.
On-site SEO tips:
·
Use
meaningful page names, such as prices.htm instead of page7.htm
·
Use
meta descriptions – this will help with seo and look
better in Google results
Keywords:
·
What
keywords do you want to rank well for? It is advisable to use Google's Keyword Research tool to look at which keywords
are going to work best (ie they have low amounts of competition
and high monthly local web traffic). Then these keywords and phrases need to be
inserted into Titles, Headings, bold text, alt tags and so on – in a natural
way, to avoid over-stuffing with keywords.
·
Don't
overdo keywords - some people will use the term over and over again. That's
called "keyword stuffing." This can lead to your site being removed
from Google.
Off-site seo
tips:
·
Google's Local Business center (google.com/local/add) is
a place where business owners can submit a site so it shows up in local
searches, with a map attached. The first 10 non-advertising results that Google shows are often are from Google
Maps, so if you have a business and haven't submitted it, you're losing out on
potential customers.
·
Build
links! Check out why Google thinks links to your
website are so important:
http://googlewebmastercentral.blogspot.com/2008/10/good-times-with-inbound-links.html
·
Submit your company details to online directories that are free to
advertise in such as:
www.uksmallbusinessdirectory.co.uk.
·
Analyse
your website hits by using software such as Google
Analytics - a free tool that can be used to analyse traffic to your website.
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