Walker Websites - affordable, professional web design - East London
checklist is designed for people who have a website, but would like to
improve their Search Engine Optimisation (eg Google rankings).
sure that you use keywords, and combinations of keywords, that clearly
describe the content and purpose of your website. There are tools
available to help with choosing keywords, for example: www.wordtracker.com
Use the <TITLE> … </TITLE>
tag to create a separate meaningful descriptive title for each page.
You should consider using meta
description tags on each page - some search engines display this
information in their results lists.
Use keywords and
phrases several times, near to the top of each page.
Place your keywords
and phrases between Header Tags (H1, H2 or H3) in the first two
paragraphs of your page, and use bold type for keywords and phrases at
non-descriptive page names such as "page1.htm"? Instead, try
to use descriptive page names, such as "contact_us.htm".
Similarly, for images try to use descriptive names such as
“wooden_bedstead.jpg” instead of “image1.jpg”.
If you use a left
navigation bar, the search engine will read it before the body of your
page – so make sure you include your most important keywords there,
If you use graphics,
include image tags which search engines can understand (for example,
Avoid placing text
in graphic format since the search engines won't be able to read it –
for this reason you should seriously consider using text rather than
graphics / images for menu / navigation buttons.
Avoid describing all
your products or services in one page. Instead, create different pages,
each with its own optimised content and key phrases.
If you use Flash,
include an HTML version of your site for users and search engines.
If you use a
of the page, so it can be followed by search engines.
Create a sitemap.
This includes all the pages in your site, and can be linked to from your
homepage. This helps search engines to find and index all the pages in
your site. Make sure that all your internal pages link to your homepage.
You should manually submit your website
to the most important search engines such as Google, Yahoo and MSN.
Work on creating inbound links to your
website from quality
Find out who is linking to your website -
go to Google and type in the search box:
Alternatively, in Yahoo!,
Check how many of
your pages Google has indexed - go to Google and type in the search box:
I hope this helps with your SEO. Alternatively, contact