For successful SEO, the basics below are essential for you to have a chance being found in the natural search listings:
Keyword Analysis - Target the search terms getting typed into search engines looking for your products and services. Doing the research on your industry key search terms is vital for your search engine optimization promotion to attract quality traffic for your website and increase numbers of visitors.
Web Page Layout - Place your targeted key search terms in the right places on your web pages. There are areas within your web page coding and on your web page itself you can place targeted key phrases that will give you the edge as opposed to the competition.
Backward Linking - Link your web pages together so the search engine spiders can navigate easily through your website. Key word anchor text linking helps search engine spiders understand what you are offering from your website and will give you the advantage in getting to page one in the natural search results. Onsite development using keyword anchor text linking is one of the most important factors to implement for search engine optimisation.
Search Engine Ranking Reports - Monitor where your website ranks in search engines for your selected search terms. Search engine ranking reports must be done monthly so together we can monitor the success of the search engine optimization campaign and where the search phrases you have chosen are positioned in the organic search results. We will do a benchmark search engine ranking report so we can compare improvements from the search engine optimisation techniques used.
Web Analytics - Study your website behavior using web analytic tools this helps us to maximize visitors into conversions to sales and provide clients with excellent return of investment.Get to know where your website is being found, how long is the searcher staying on your site and what search terms are bringing in the traffic that convert into business. Over time web analytics give you true data as to what is best for your business. You will need to test and trial to source the best search phrases for your industry and the best way to monitor this is website analytic tools.
Online PR - Very important in today’s day and age to protect your brand and enhance the reputation of your company online through positive PR, news articles , blogs, forums and press releases etc. Online PR also delivers another avenue for sending highly targeted visitors directly to your site and can compliment your SEO.
The cost of a detailed report saying how the website is at the moment and how to improve your site is £100.