Website promotion

Website Promotion Guide

Once you have a website, you need to promote it.

Check your web page design

Your website should include interesting and useful content. Use meta tags, titles and headings. Keywords are important, so think about which words you will use on each page. Your code should be HTML compliant – you can check this at: http://validator.w3.org/

Submit your website to major directories and search engines

Google is currently the most popular search engine. Google uses a complex algorithm to determine the ‘PageRank’ or importance of a web page. For this reason, you should consider submitting your website address (URL) to each of the following search engines and directories:

Google

Yahoo!

The Open Directory Project (ODP / DMOZ)

It can take some weeks before your website is ‘found’ by Google or Yahoo!, or accepted/rejected by ODP.

Web Analytics

Google Analytics is a free tool that allow you to analyse the ‘traffic’ to your website. You can learn more about what you can meansure using Google Analytics here.

Online Advertising

If you have some money to spare, you could use Google AdWords to create an advert which is shown when relevant keywords are searched.

Other options include Facebook.

Email Marketing

Email marketing is the advertisement of a product, service or brand through electronic mail. It is popular as it can be much cheaper than traditional mail marketing, and can reach a wide audience in a short period of time. If it is abused, it can be regarded as spam (emails that are sent to a large number of people with little discretion). Always include an option for people to easily leave the distribution list.

Email Signatures

Whenever you send an email, a few lines of text can be added automatically to the email. These can include contact details and a tag line, advertising your product, service or brand.

Blogging

You can promote your website by writing a short article or blog which can often include a link to your website. Your article should be useful, informative and relevant.

I hope that these ideas help to improve the presence of your website on the Internet. If you need any further help or advice, you can contact Jane Walker – telephone 0777 169 1194.