10 SEO tips for getting your website noticed
Search engine optimisation (SEO) refers to techniques used to improve your website’s position in search engine results when certain search keywords are entered. Here are 10 SEO tips to help you improve your website search results position.
General tips about how your website looks
1. Make sure that buttons such as ‘Contact us’ can be seen without scrolling; try looking at your website on different computers.
2. Display your telephone number or call to action prominently on your main landing/home page.
On-page SEO tips
‘On-Page SEO’ involves changing and optimising aspects of your website to give search engines an idea of what your website is about.
3. When you create pages give them meaningful page names, such as prices. This will help people find the correct page when they search, and give search engines a good indication of what your page is about.
4. Headings (H1 through H6) can be used to emphasise the importance of titles or text on a page, with the H1 tag having the largest text.
5. It is a good idea to use ‘meta descriptions’ to summarise the content of each webpage. Search engines often use these snippets in their search results to let visitors know what a page is about before they click on it so this can help greatly with SEO.
Keywords are ideas and topics that define what your content is about. They are the words and phrases, or “search queries”, that users enter into search engines.
6. Think about what keywords you want to focus on and be found for. Once you have determined your most important keywords and phrases, they can be inserted into Titles, Headings, bold text, alt tags and more, in a natural way, to boost your chances of being found by people searching for those terms.
7. Don’t overdo keywords – some people will use the term over and over again. That’s called “keyword stuffing.” This can lead to your site being penalised by search engines.
Off-page SEO tips
Off-page SEO refers to all the measures that can be taken outside of the actual website for the purpose of ranking a website higher in the search results.
8. Google My Business is a place where business owners can claim a listing which shows up in local searches, with a map attached. The first 10 non-advertising results that Google shows are often are from Google Maps, so if you have a business and haven’t submitted it, you’re losing out on potential customers. You can also claim your listing on Bing Places.
9. Build links to your website from other websites that are related to your keyword topics. A backlink is an incoming link to a web page from another webpage.
10. Analyse your website statistics, such as the number of website visitors, which page they first landed on, what location they originated from and where they exited the website. Google Analytics is a free tool that can be used to analyse traffic to your website. Here are some things you can measure using Google Analytics.
You may also be interested in our SEO checklist.
This article was written by Jane Walker (tel. 0777 169 1194). I hope you found it useful.