SEO checklist

This checklist is designed for people who have a website, but would like to improve their Search Engine Optimisation (eg Google rankings).

  • Make sure that you use keywords, and combinations of keywords, that clearly describe the content and purpose of your website. There are tools available to help with choosing keywords, for example: and
  • Use the TITLE tag to create a separate meaningful descriptive title for each page.
  • Consider using meta description tags on each page – some search engines display this information in their results lists.
  • Use keywords and phrases several times, near to the top of each page.
  • Place your keywords and phrases between Header Tags (H1, H2 or H3) in the first two paragraphs of your page, and use bold type for keywords and phrases at least once.
  • Avoid using non-descriptive page names such as “page1.htm”? Instead, try to use descriptive page names, such as “contact-us.htm”. Similarly, for images try to use descriptive names such as “wooden-bedstead.jpg” instead of “image1.jpg”. Always-use-hyphens-in-urls. Never_use_underscores_in_urls.
  • If you use a left navigation bar, the search engine will read it before the body of your page – so make sure you include your most important keywords there, too.
  • If you use graphics, include image tags which search engines can understand (for example, alt=”Wooden Bedstead”).
  • Avoid placing text in graphic format since the search engines won’t be able to read it – for this reason you should seriously consider using text rather than graphics / images for menu / navigation buttons.
  • Avoid describing all your products or services in one page. Instead, create different pages, each with its own optimised content and key phrases.
  • If you use Flash, include an HTML version of your site for users and search engines.
  • If you use a JavaScript navigation menu, include an alternate text menu at the bottom of the page, so it can be followed by search engines.
  • Create a sitemap. This includes all the pages in your site, and can be linked to from your homepage. This helps search engines to find and index all the pages in your site. Make sure that all your internal pages link to your homepage.
  • Manually submit your website to the most important search engines such as Google, Yahoo and MSN.
  • Work on creating inbound links to your website from quality sites.
  • Find out who is linking to your website – go to Google and type in the search box:


Alternatively, in Yahoo!, type:

Check how many of your pages Google has indexed – go to Google and type in the search box:


I hope this helps with your SEO. Alternatively, contact Jane Walker on 0777 169 1194 for free advice or to discuss how I can help you on a regular basis.