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Website Health Check
If you have a website, it is important to carry out regular website health checks. Often website copy can become outdated. Also, search engines such as Google update their algorithms frequently so the importance of different SEO factors may vary.
With regard to your website, how many of these suggested good practices can you tick:
- Is your website organised into 5-8 main pages?
- Does your website load quickly? Google favours fast loading websites in its search result.
- Have you checked for spelling mistakes?
- Are you linking to your social media profiles?
- Have you added social sharing buttons to posts?
- Do you have engaging content on your website? You only have 2-5 seconds to grab users’ attention before they look elsewhere.
- The first paragraph of your posts and pages content are very important. Have you included your keywords in the first paragraph if possible?
- Have you included your contact details? Are they easy to find or navigate to?
- You may want to embed a map of your location into your website.
- Have you avoided eye straining colours like neon green or yellow? Make sure the colours compliment or contrast perfectly like black and white.
- An SSL secure certificate https:// can help with SEO.
- Did you include images, videos etc to make your pages interesting to read?
- Have you named your images meaningful keyword rich names rather than names like DC0000.JPG?
- Are you using image ‘ALT’ tags which include your keywords?
- Have you tried to avoid large images which are slow to load?
- Do you have a memorable URL (web address)?
- Did you try viewing your website on mobile or tablet devices? You can check here if your website is mobile friendly
- Have you used your keywords in your page titles for each page? (the title is what appears at the top of your web browser)
- Are there meta descriptions on each page which include your keywords to entice people to click on your webpage?
- Have you included your keywords near the beginning of meta titles on each page? Title tags that starts with a keyword tend to perform better than title tags with the keyword towards the end of the tag.
- Did you optimise each page separately with unique keywords in the meta title and meta description tags for that page?
- Have you reviewed the navigation structure of your website and checked for any stray webpages that are hard to navigate to?
- Have you submitted a sitemap for your website to enable search engines to establish the structure of your website and better crawl your pages?
- Do you have broken links which can be frustrating for users?
- Have you checked that you don’t have a WWW version and the non-WWW version of your website? If you do then one should redirect to your preferred version.
- Did you include links to other high quality websites?
- Have you linked to other pages of your own website, using keywords in the link text?
- Keywords are the words that searchers use to find your website. Do you need to research new keywords?
If you need any further help or advice, you can contact Jane Walker – telephone 0777 169 1194.